Fair & Lovely

Fair & Lovely

Fair & Lovely's skin-lightening technology is today known to be the best in the world! 

Fair & Lovely's brand-essence of ‘Re-scripting Destiny’ has played a decisive role in its presence in over 30 countries.
Over 250 million consumers across the globe trust Fair & Lovely as a brand that stands for the belief that 'beauty that empowers a woman to change her destiny'.

Developed in 1975, Fair & Lovely is the world’s first fairness cream.

Fair and Lovely products contain no bleach or harmful ingredients. Instead, they provide visible fairness in a safe and reversible process.

Fair and Lovely Product Range 

Fair and Lovely Multi Vitamin

Fair and Lovely Ayurveda

Fair and Lovely Fairness

Fair and Lovely Marks

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